Your co-founders built HighLevel because agency owners couldn't afford HubSpot or Salesforce — and your hardest number isn't the base, it's net-new trials that convert to paid MRR in audiences you can't reach organically. That's the exact gap I'm built to close. I bring a founder-to-founder pipeline of small businesses, a conversion method proven at scale, and a live case study — me, taking She & HER from zero to one on your stack, in public. Here's what that looks like.
An ICP-aligned flow of founders, agencies, and small businesses — companies, not clicks — from communities your acquisition can't touch, routed to my She & HER affiliate link.
Behavioral-economics conversion — the lever that turns a free 30-day trial into a paying subscriber, proven at Xbox scale (Section 03).
A dated slate of founder-dense stages I'm speaking at and events I'm hosting through November — where a peer referral converts the way trust converts.
A founder going 0→1 live on HighLevel, documented as a repeatable proof — and back-end support in your community, the use-case role you already run.
This is built specifically for HighLevel — it uses your partnership model (affiliate + a deliverables-based flat fee + a performance ramp on trials and MRR) and points it at the one thing that model is supposed to move: net-new subscribers, and the conversion behind them. The events, the method, and the use-case role are all shaped around that.
She & HER is a community-based dating app for the sapphic community that launched at NYC Pride on June 28 as the only brand carrying the official NYC Pride logo, with national press. But what makes this work isn't the app — it's that I'm exactly who HighLevel was built for: a founder taking a company from zero to one without the budget for a marketing team, using your stack to do it. When I talk about HighLevel from a stage, it lands because I actually use it — not because I'm paid to say so.
Desirée Mayon is a data scientist and product leader with 15+ years in ML across Google, Microsoft/Xbox, Etsy, and Nordstrom — the platform is engineered in-house.
Active partner in NVIDIA Inception, AWS Activate, and Google for Startups Cloud — the startup programs of three of the largest tech companies in the world.
A ~10-person team with an external brand studio — exactly the small, high-reach operator HighLevel was built to serve, running the whole stack from the inside.
A startup founder, and all of it at once: Black, Latina, queer, sapphic, HBCU grad, data scientist, and more. Those lenses are doorways into rooms your acquisition can't buy its way into — including the affluent small-business owners at places like Martha's Vineyard, whose use cases most people never build for. The brand travels with me into those rooms, and the audience follows the She & HER journey — built live on HighLevel — right back to your tool.
“People don't trust a company rep pitching the tool. They trust a founder they can see using it — going zero to one, in public, on HighLevel.”
Everyone reads the funnel. Nobody layers behavioral economics on top — asking about affordability and fit conversationally, in a way that reads culture and feeling, not just numbers. That's what turns a free trial into a paid subscriber in markets a cold funnel can't reach. For HighLevel, where the whole model runs on trial→paid conversion and recurring MRR, it's the single biggest lever nobody in your category is pulling.
At Xbox, Desirée worked on converting Xbox Cloud Gaming (xCloud) users from free trials into paid Game Pass across emerging markets — the same regions Microsoft pushed cloud gaming into (India, Latin America, and beyond) to remove the $300–500 console barrier. The lever wasn't discounting; it was rewriting the onboarding questions with cultural and behavioral context so people converted willingly. Leadership's response was, essentially — "I didn't think of it like that." That is the exact motion HighLevel needs on the 30-day trial.
The evidence: how you ask moves the number
This isn't a hunch. Decades of behavioral-economics research show that reframing the ask — not the offer — is one of the largest levers on conversion there is.
This is the breakdown your events team asked for: what I'm speaking at versus hosting, with dates, size, and audience. Every one is dense with the founders, agencies, and small-business owners HighLevel is built for — and each is a set of trusted nodes, not a list of impressions.
| Event | Window | My role | Reach & audience |
|---|---|---|---|
| Replenish Her · The Powder Room — Martha's Vineyard | Aug 9–16, 2026 | Hosting | Invite-only week for founders & SMB owners (HBCU / entrepreneur week). She & HER brings the tech track alongside Eli Lilly, Pfizer & Merck — a "who's who" of small-business owners monetizing venues, events, and ventures. |
| Sapphic Hour × Chase Sapphire | September 2026 | Hosting | Queer founders, consultants, and lean-company operators — the exact profile that needs an affordable all-in-one stack. |
| Lesbians Who Tech — Summit | October 2026 | Speaking · mainstage | 110,000-member global community; 5,000+ at the summit — the largest LGBTQ+ professional event in the world. Founders & operators running lean companies. |
| Women Who Code — Leadership Summit ("Lead Differently") | Oct 6–8, 2026 · NYC | Speaking · mainstage Hosting workshop | A curated 3-day summit for ~200 executives and senior technical-women leaders, AI-strategy focused — the enterprise women-in-tech room (led by Leanne Pittsford, who also founds Lesbians Who Tech). |
| AfroTech + the Insiders program | November 2026 | Speaking Hosting Insiders | 40,000+ in person · ~3M+ interactions — the densest gathering of Black founders and SMBs anywhere. Hosting Insiders puts HighLevel in front of executives and small teams directly. |
| Chase Sapphire × AfroTech | November 2026 | Hosting | A curated founder & operator audience layered on top of the AfroTech window. |
Always-on reach behind the slate
Every number above is the floor — not the reach
A 40,000-person conference isn't 40,000 impressions — it's 40,000 trusted nodes, each carrying their network, in communities that watch and follow them. This is the behavioral economics of reach.
I won't pretend to have a huge following yet — but followers are the easy thing to chase and the hard thing to keep. Reach is the opposite, and it's already here. Straight from my own Instagram, trailing 30 days: a small follower base is throwing off views and reach many times its size — and most of it lands on people who don't follow me yet. That's the gap a follower count can't show, and exactly what HighLevel's engine is built to convert.
And it climbs every time I show up — a Fox Soul segment, a mainstage talk, a single reel at 10.6K views. The reach isn't mine alone, either: Pamela Holmes (@pamelaholmess) — a verified Wilhelmina model on the She & HER team, ~6K engaged followers across Vogue Runway and the NYC/London fashion world — brings her own audience into every activation we run. What's missing isn't reach — it's the consistency and ebb and flow of an engine to compound it into a following, and into a real B2B and B2E funnel. That engine is HighLevel — so the follower gap isn't the counterargument, it's the case study you get to watch close, live, on your stack.
Source: Instagram Professional Dashboard — @desiree.mayon, trailing 30 days (July 2026). Views ≈ 18× the follower base; 61.6% of views from non-followers.
Cold acquisition spends impressions on strangers who don't trust you yet — expensive, low-converting, blind to the markets with the most upside. Route the same intent through a trusted node and reframe the trial ask with behavioral economics, and the curve bends. That gap — between a cold impression and a trusted, well-framed trial ask that converts to paid MRR — is the net-new lift.
Reach that arrives pre-trusted — a peer in the room, not a banner — so the same spend starts far higher up the trial curve.
Behavioral-economics framing on the trial itself — the difference between a curious visitor closing the tab and becoming paid MRR.
Referred subscribers refer the next one. The lift isn't a spike — it's a flywheel that lowers acquisition cost every cycle.
This runs on the structure Natalie laid out, adopted as-is: I'm an affiliate and a contracted partner, in one agreement. My She & HER affiliate link is already live — the frame below is just how I'd deliver against it.
Recurring commission on every paid subscriber through the She & HER link — already active on my account.
A deliverables-based flat fee to drive traffic and produce content, paid monthly (proposed figure in Section 07).
Month 1 is deliverables only, no goals, fee upfront. Trial + MRR targets start month 2 and run the contract (3 mo–1 yr).
What I bring
What I'd want from HighLevel
You keep the model exactly as it is; I aim it at the net-new trials and MRR you can't reach organically — and hand you the case study and the community support to repeat it. Not sponsored posts, not payment for reach — a founder who converts.
The heart of this — and the piece your team flagged with the back-end use-case partner — is that I'm the customer, in public. Alongside the events, I'd take a documented onboarding and user-journey audit from a product leader's seat, turning the confusing 0→1 setup into a followable journey, and support small businesses inside your community the way your existing use-case partner does — filling the pockets of people you miss.
Deliverables beyond events
Covers the full slate above — sign-ups & conversions, HighLevel carried into every room I'm in, the bi-weekly lunch & learns, content, and the use-case role. Sized so the month-2 trial + MRR goals are hittable out of the gate — the starting point you advised, not a grandiose number that misses and doesn't renew. It steps up on renewal toward $7.5K–$10K as performance proves out.
We prove it before anyone commits at scale. AfroTech in November — mainstage plus the Insiders program, dense with minority-owned SMBs — is the natural anchor; NYC Pride is already banked with the CRM data in hand; the Martha's Vineyard week in August is the near-term window. Each is a measurable net-new campaign with its own trial + MRR target, so your leadership sees the units, where they came from, and how they were produced — before the deal goes deep.
HubSpot offered 90% off and a dedicated engineering team to build out a use case — but they're an enterprise company that doesn't need net-new the way you do. I chose HighLevel because you're built for small businesses and because I want what I build to be sustainable. A small business signs up for one platform — so I'd rather go all-in with the partner who moves with the most conviction and make you the case study everyone else wishes they'd signed.